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This week, the DMEXCO 2023 digital marketing fair is taking place in Cologne , Germany , and at this event, Google has announced the deployment of its new automatically created resources for marketing campaigns in different markets around the world.

These resources will enable businesses to present ...

Meta never stops innovating with the aim of adapting to the needs of its users, which is why this time it has opted for artificial intelligence by creating a chatbot with the face and voice of the famous model who belongs to the Kardashian clan, Kendall Jenner .

Earlier this month, Meta unveiled a ...

Online marketing is a very valuable tool nowadays. However, it also involves various challenges and requires specific knowledge and tools to be applied successfully. For this reason, it is important to have the support of experienced companies and one that has become a reference for its work is ...

The National Commission for Markets and Competition (CNMC) and the Association of Communication Users (AUC) have expressed themselves in similar terms. In its report on the Draft Royal Decree, the CNMC estimates that "both the economic threshold and the threshold for followers are too high and there ...

Online advertising is a refuge for many advertisements that clearly seek to deceive the consumer and whose claims are definitely too good to be true. “Bad ads” roam freely on the Internet and their proliferation (which no one seems to bother to root out) poses a serious threat to those ...

The application of logo creation in brand development has witnessed the evolution of digital tools and their significant influence on this process. In this context, logo creation transcends from being simply an aspect of design ; it has become a fundamental pillar that conveys the essence, values ...

Scott Morris, CMO of social media management software company Sprout Social, said his company had been integrating AI and machine learning into its products for several years, but that things had accelerated significantly over the past year. “ AI is now deeply integrated into all of our workflows ...

If you want your customers to make repeat purchases, you need to show that you care about them even after they’ve paid. A great way to do this is by providing them with post-purchase content, such as user guides, maintenance guides, or troubleshooting guides. Think about the questions your customers ...

Getting people to visit your ePages website is one thing, but not every visitor can be your customer. Therefore, capturing your visitors' attention should be your priority.

Your ePages website visitors leave cambodia mobile phone numbers database because your offers do not match their interests or ...

A sales funnel —also known as a buyer's journey or customer journey—is the process a person must go through to become one of your customers.

At the beginning of the funnel, potential customers are completely unaware of your brand's existence. It's at this stage that you reach out to them through ...