Canada Data

a responsive search ad is a text ad on the Google Search Network that automatically adapts to the potential customer and shows them the most relevant version of the ad possible. Until now, search ads have been fairly static, meaning that the ad text appears the same to every user regardless of the ...

Will artificial intelligence take away the work of content creators?
Let's start by addressing the questions that many content creators and corporate marketing departments are pondering: will text-generating artificial intelligence take away the work of content creators? Will a separate content ...

Setting marketing goals
Clarifying the value proposition and determining competitive advantages
Creating a content plan and channel strategy
Creating a measurement plan and setting up KPI metrics
I repeat, your brand is connected to almost every one of these points, which is why a brand conversation ...

Vallila curtains are easier to market than curtains made by a local small sewing shop. The reason is that you don't have to justify the quality or value of Vallila curtains. The Vallila brand does at least half of the marketer's work. Marketing curtains from a small sewing shop is 100% behind the ...

Goals are always based on the company's business strategy, so that marketing does not become an independent unit with its own goals. This way, it is clear to the entire company how successful marketing helps achieve business goals.

Download the workbook for setting marketing goals:



We have ...

From the perspective of continuous marketing development, outdoor advertising or generally unmeasured marketing is definitely not optimal.

If you don't see how reach impacts sales, it's very difficult to develop it. And when the top of the funnel isn't developed, it affects the entire bottom of the ...

The amount of control the advertiser will also increase. Search term lists will finally become downloadable and the search phrases that trigger ads will become more widely visible to the advertiser. Until now, search term data for PMax campaigns has only been nominally viewable.

In the future, it ...

In the Act phase, consider the impact of changing consumer behavior on the costs of advertising campaigns. Flexible budgets are necessary to respond quickly to changing costs. Leveraging artificial intelligence to optimize ads and provide personalization helps advertisers maximize effectiveness.

At ...

Pinterest users in numbers in 2023
Users in Finland : 943,000
Users in Europe: 92,500,000
Users worldwide: 445,000,000
Pinterest differs from other social media platforms in that users go there specifically to be inspired and explore new ideas, rather than to follow specific pages or people ...

So what should your company take into account to stay abreast of the development of artificial intelligence and ensure your competitive success in this field as well?

Artificial intelligence is visible and audible, and it should also be visible and audible in every company's strategy.

Training and ...