Canada Data

Too much creativity can backfire. Yes, I really said that. And yes, I'm still convinced of the power of creative advertising. There are exceptions, however: Whenever a user needs to quickly understand what a webpage wants from them, clear communication is recommended rather than gimmicks. This is ...

Nobody asked for them, and they don't necessarily want to see them, but they form an important part of business success: advertisements on websites, also known as pop-ups. The effectiveness of these pop-ups can be seen in the conversion rate, which averages 9 percent. Pop-ups are therefore a ...

Are you an entrepreneur looking to leverage the power of Google Ads for your business? If so, it's important to know what's not allowed in text ads. We at EDELWEISS Digital are an Austrian Google Partner and offer expert support in search engine advertising (SEA) and search engine marketing (SEM ...

In today's digital world, YouTube is one of the largest and most used online channels. Millions of people use the platform every day to watch videos and get information. Therefore, YouTube offers an excellent opportunity to introduce your business to a wide audience. Here's how to professionally run ...

Designing a user-friendly and effective lead form requires careful planning and consideration of the user experience. Here are a few best practices:



Keep it short and sweet : The number of fields on your form should be limited to what's necessary. Each additional field can scare away potential ...

Local SEO (local search engine optimization) is becoming increasingly important for Austrian SMEs (small and medium-sized enterprises). By optimizing their local online presence, companies can gain greater visibility and reach potential customers in their region. Local SEO is especially important ...

Pillar Page Graphics Images (12)Even when using local campaigns in Google Ads, both the keywords and the copy in the ads play an important role. Keywords can usually be identified using familiar tools. The copy often has significant room for improvement. Clear and concrete statements work best so ...

The first question to be answered is what goals you want to achieve with your SEO strategy. Is it about raising awareness of the company? This is usually the primary goal for many startups. In this case, completely different measures are required than with a pure sales strategy.

However, when it ...

Chatbots are automated response systems based on artificial intelligence. If you set up such a bot on your website, it can provide appropriate answers to visitors' questions. This technology is becoming increasingly popular because many users prefer to communicate directly with a chatbot rather than ...

In general, you should ensure that you only request personal data that is absolutely necessary for your company's associated services. Furthermore, there are certain types of personal data that must not be collected under any circumstances due to a special need for protection. This includes, for ...