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Today marks one year since the birth of What's in Your Inbox?, a Digital Response podcast in which we have revealing conversations with industry professionals with the aim of exploring the most effective methods for success.

Therefore, the content that you will find in our podcast can be of great ...

As every year, at Digital Response we want to reflect on the trends and key aspects that will dominate Email Marketing in 2023.

We do this with the participation of very prominent professionals who have wanted to share their points of view.


There are two aspects that, in my opinion, will be ...

Today we will discuss the main reasons why brands often fail to achieve their email marketing goals. We will discuss a series of variables that make it difficult for the effectiveness and performance of the email marketing strategy to be as desired and that objectives such as generating and ...

Did you know that the colors used in marketing campaigns influence the results of the actions? Believe it or not, tones can awaken emotions and feelings to generate brand recognition, sales and loyalty . That's where color psychology comes in.

Basically, the study explores human reactions when ...

Imagine a woman on her way home after a tiring day at work. On the way home, she receives a notification on her phone with a discount coupon to get her nails done at a nearby beauty salon. It's a chance to relax without having to go too far out of her way, right? Well, that's geofencing marketing ...

Everyone is embracing contactless contact sharing, and rightly so. The networking landscape is now digital and people want to share and save contact information in an instant. Amidst this boom, NFC business cards have gained a lot of popularity among iPhone and Android users.

NFC reading ...

Since you're here, you probably already know what a digital business card is and how it works. The challenging part is selecting the best digital business card maker.

We're making things easier for you.

Here is a definitive guide to selecting the best digital business card maker, along with the ...

The new General Data Protection Regulation represents a small revolution in the processing of personal data. This particularly affects email marketing, a case we already analyzed in a previous post.

In this article we focus on the aspects that an advertiser who creates or commissions email ...

One of the basic rules when sending any type of communication via email is to create a visually appealing campaign that is easy to read through an easy-to-use interface.

The interaction from the perspective of those who will receive the content must be agile and intuitive. These characteristics ...

How to optimize images and why it is so important in email marketing. Tips on why we should optimize the weight of images and how to do it.
Picture of Teenvio
Teenvio
23 Apr 2015
Reading time: 8'
The importance of images in email marketing
In a previous post we referred to images as the great ...