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As account-based marketing (ABM) continues to shape the future of B2B marketing, building a high-performance ABM team has become crucial for organizations aiming to engage target accounts effectively and drive substantial revenue growth. This blog explores the key skills and roles needed to ...

Clasp Blog 7 Marketing Metrics: The Complete Guide with Examples
The key to automating business processes is the use of marketing metrics. Marketing metrics are numbers that reflect the current state of a business and the effectiveness of its activities. Usually, their calculation is simple ...

Clasp Blog Pop-up Email: A Complete Guide with 17 Excellent Examples
Emails remain the most effective marketing channel for communicating with customers. According to a study , 75.4% of consumers prefer to receive promotional messages via email. Additionally, 32.7% subscribe to newsletters ...

In the intricate dance of Account-Based Marketing (ABM), engaging target accounts across multiple touchpoints is essential for building strong, lasting relationships. However, managing these interactions across different platforms and channels requires a well-orchestrated strategy. Cross-channel ...

When building your B2B Marketing strategy you absolutely must avoid falling into the mistake that the vast majority of companies make, which is to base all communication on overused and generic concepts such as: Quality, lower price with superior features, excellent customer service etc.
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