Canada Data

Strategy

Boost your brand's results with account-based marketing (ABM). We explain everything you need to know to achieve it.

Strategic thinking has always been key to achieving results. From the strategies at hand, account-based marketing (ABM) stands out for focusing on helping brands reach the ...

Strategy

Nearly 95% of brands use ABM marketing , and one of their main challenges is delivering a personalized experience. Data helps overcome this difficulty.

ABM strategy
When companies want to buy products and services, they focus on aspects such as return on investment, efficiency and ...

Content Marketing

In times of uncertainty and economic crisis, content marketing is a key tool to build customer loyalty and retention.

For the past couple of years, a series of events have had drastic effects on the world economy: Covid -19 and its aftermath, inflation and the invasion of Ukraine ...

Content Marketing

Castleberry is a content marketing company that creates technologies and services to help businesses engage their audiences with valuable content. Below we will answer the most common questions that prospective clients often ask about one of Castleberry's main services: Content ...

All MailChimp users recently received a message from the company (“Exciting updates coming to your Mailchimp account”). Despite the complete lack of details , it is clear that the company has adopted new marketing policies . Let’s take a look at why these choices alienate MailChimp from users ...

You may be wondering how to adapt your email marketing to the European regulation on privacy protection .

GDPR (General Data Protection Regulation) is mandatory for all emails sent within the European Union. There are no exceptions, and the fines for violating it are very, very high.

What emails ...

LinkedIn Groups About Email Marketing You Should Follow
For some years now, the dynamics surrounding LinkedIn groups have provided great advantages to various professionals present within the “ largest professional social network in the world .”


Perhaps, we are talking about one of the most valued ...