Canada Data

It is necessary to distinguish between the design phase and the drafting phase. Before writing the plan formally, a phase of reflection and analysis is really necessary.

As a first step, it is essential to situate the plan within the overall framework of your company's mission and objectives. This ...

Your prospecting strategy should be based on an analysis of your target audience . What are your basic buyer profiles (also known as buyer personas )? A buyer persona is a fictional representation of an ideal customer based on real data about your current and potential customers. It is used to ...

1. Understand what B2B sales are
B2B selling is often a complex process involving multiple stakeholders and a long-term relationship between businesses. According to a study by Demand Gen Report, 79% of B2B buyers consider it essential to receive a personalized experience that takes into account ...

1. How can you better understand your prospects and their needs?
To better understand B2B prospects and their needs, it is important to conduct extensive research on the company and the industry they belong to . This may include reviewing their website, financial reports, relevant news, and social ...

Customer experience in B2B commerce encompasses all interactions between suppliers and their business customers. It is defined by the quality of service, the personalization of offers, and the fluidity of interactions, all of which contribute to customer loyalty.

According to a survey by McKinsey ...

Any data you can find about your prospects can be used for personalization, from their favorite color to their dog’s name. But to ensure you have a steady stream of data, you need to choose the data source that’s best for your business (B2B or B2C), product, campaign size, etc.

Social networks
No ...

Email automation is the automatic sending of emails. The recipient triggers the sending via so-called triggers (e.g. email opened or link clicked) or events (e.g. anniversaries or birthdays). The goal of automated sending is to establish a direct dialogue with the recipient and send emails that are ...

Email marketing comes in second, followed by content marketing and paid media, ranked as the top four opportunities to build brand awareness for small businesses.

Biggest opportunities for brand awareness
Greater opportunities for brand recognition (Source: Campaign Monitor )
40% of B2B marketers ...

An email workflow is a sequence of automatically scheduled emails triggered by the recipient's actions or preferences. Email automation workflows aim to accomplish specific goals, such as welcoming new users (onboarding) or facilitating a purchase.

Automated email marketing workflows help convert ...

Why is it so important to create a sales enablement strategy? Because it ensures your reps have everything they need to convert leads, shorten sales cycles , and ultimately drive business growth.

Key benefits of an effective sales enablement strategy:

Improving sales pipeline performance ...