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So, cooperation with an agency! You have already made a decision. You will use the services of professionals to support your business on the Internet. You are probably wondering what next? Don't worry! We will show you how to start cooperation with an agency without any problems!

The most important ...

If you run a small business or are an entrepreneur, you can try to create a marketing persona yourself. It is worth remembering, however, that it may be more difficult to understand your target group well than it seems. It is worth conducting market research, analyzing the competition , and above ...

A big mistake in interpreting content marketing is to say that it only applies to texts. This seemingly innocent misunderstanding prevents us from using the full potential of this strategy, which is a big loss for companies.

Content also includes graphics, video, and audio. All of these forms of ...

In order to attract customers and increase sales, it is necessary to create a proper marketing campaign. This strategy includes many techniques, such as PPC advertising, email marketing and social media offers. Today, however, we will take a closer look at mobile marketing, which has been developing ...

An effective advertising campaign should have a clearly defined goal. This will allow you to not only monitor progress, but also select an effective strategy and verify appropriate KPIs. Not all of the above-mentioned issues should be tracked for every type and goal of campaign. The effectiveness of ...

Remember that the effectiveness of influencer campaigns must be validated and measured to determine whether they have achieved their intended goals. Accounting for a marketing campaign relies on several key metrics.

The first important aspect is reach. It is worth checking how many people have been ...