Canada Data

So, what does it take to be a good PM in the era of hybrid work and be able to do as well in the office as on Everest?

Well, after a good two years of experience, it's obvious that I'm the most qualified on the planet to answer... Jokes aside, here's what I've learned:

Always try to find small ...

If you have to start doing Brand Awareness you will certainly have understood that initially you will have to invest without expecting an immediate economic return. That said, I have selected for you three streamlined strategies to start doing Brand Awareness, being careful with your expenses ...

At the end of August, Google announced that it had introduced a new system for generating titles for web pages in its search results. In other words, it has admitted something that SEO specialists have been noticing for some time now with the appearance of meta descriptions and meta titles in SERPs ...

It's time to take action. Once you have collected and analyzed enough data to outline the identikit of potential customers and generated valuable leads, you will proceed to nurture them through the automated sending of emails and messages consistent with the profiles and behaviors of the target , as ...

he many professionals involved 'feed' the thriving outsourcing market. The reason is tangible: a dedicated agency not only provides the company with all the necessary skills, including graphics, management and content production, but also experience on dozens and dozens of projects, multiplying the ...

The purchasing process in the B2B world has changed . To publicize products , services and their added value, a company must invest in inbound marketing , creating ad hoc content for the industrial sector , and not limit itself to adopting “traditional” marketing strategies . A Google study , in ...

Marketing
by Marco Catanossi - January 9, 2023
Although B2B marketing has often been in the shadow of B2C, in recent years there has been a reversal of course. The B2B world now seems to have recognized the importance that customer experience, a historically neglected service, today instead amply ...

If I were to imagine myself in the Middle Ages, I would see myself 100% as an archer. Because, after all, knowing how to hit a distant target with a single arrow is kind of what I do every day.

Just like when you shoot an arrow , in fact, as a CRM & Automation Specialist, I have to make sure that ...

the paradigmatic evolution of marketing automation;
data analysis as a tool for better understanding the corporate audience;
Collecting quality data: why it is important and which tools to use;
the importance of periodic data cleansing for better marketing automation;
Demographic Data Analysis ...

If you search online, it is easy to find many "recipes" on how to be a digital copywriter in B2B . However, this wealth does not necessarily coincide with the real usefulness of numerous suggestions that come from skills acquired in the field. Often it is the result of ideas, however correct and ...