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Gmail multi-send is right up there on the list of obscure Google products. It was a feature originally only offered in Google Workspace Individual — another obscure Google product. When Google started offering it as part of the more popular Google Workspace (formerly G Suite), there was no fanfare ...

With the list-unsubscribe header, you make it as easy as possible for users to unsubscribe from your messages.

When you include list-unsubscribe headers in your messages, the email clients like Gmail, Outlook, and Apple Mail will add an “Unsubscribe” link or message at the top of your emails.

So ...

Preview text is one of the three major elements behind how an email looks in the inbox. And while it’s not quite as well-known or deeply-analyzed as the subject line or from name, it still plays a significant role in whether people choose to open your emails.

In this article, we’ll cover everything ...

While email outreach is one of the sharpest arrows in your sales-marketing quiver, not knowing how clients respond to your message can blunt its effectiveness.

That’s why you should track your email performance. It helps you determine if recipients clicked, opened, or ignored your messages and ...

Apple Mail Privacy Protection is here to mess with your open rates. At least a little bit.

A quick dive into the back story of Apple Mail Privacy Protection…

In September 2021, Apple released iOS 15 for iPhones and india phone number material iPads. The next month, they introduced macOS Monterey ...

So you sent an email campaign and when you checked the stats, you had a 0% open rate. You’re here because you’re wondering how that’s possible.

Because really, it’s almost impossible to do. So congrats?

Odds are your 0% open rate is the result of a technical issue, not unilateral indifference from ...

You can now schedule a mass email in Gmail to be sent at a future date and time.

Scheduling a mass email in Gmail with GMass
Schedule an email for the future

Access the Scheduling settings by clicking the GMass “arrow” to open the GMass Settings box when you’re composing a mass email.

You can ...

Update: GMass used to have the ability to save an email list as a Google Contact Group, but because of Contact Groups’ clunky nature, in 2016 we abandoned that capability in favor of auto-saving all of your send lists so that you can re-send to the same set of people easily any time.

Create a new ...

What is Email Click Tracking and How Does it Work?
With email click tracking, you can measure how many times recipients click on links within email messages.

One way to track email links is by using UTM parameters in Google Analytics, but setting them up can be difficult. GMass simplifies the ...

To insert an unsubscribe link, just click the Unsubscribe Link button in the Settings box, and a link will be added at the cursor in the body of the message.

Inserting an unsubscribe link
We recommend that an unsubscribe link be added to all mass emails containing promotional or marketing content ...