Canada Data

Those listed here are all “hard skills”. But there are also the so-called “soft skills”, that is, all those “skills that are not specific to a role. They are personality characteristics such as individual qualities and attitudes, social, communication and management skills. They are complementary to ...

Good social media management for companies or professionals – as we have now understood – requires a marketing strategy , and all the precautions we have seen so far in this article.

But not only that: in any sensible Instagram management, which respects itself, you will certainly have to start ...

In a world increasingly focused on sustainability, inclusion and digital innovation , not everyone is aware that these three cornerstones are also the beating heart of the progress of information and online communication technologies.

Simply put, digital accessibility is merging with the art of ...

PostBeyond's data on this topic dispels the myth of the employer who demands that the Social Media Manager also understands graphics (which is unfortunately common in recent common reality) and knows how to best use all the available graphic tools.

In job advertisements the most used words were the ...

If you feel like you've seen TikTok 's new feature , TikTok Now , somewhere , it's because the social network that Gen Z is so fond of has “copied” something that already exists.

TikTok has essentially created a clone of another app that is gaining popularity, BeReal , in which users are prompted ...

There are many variables at play to consider: the perceived value of the product/service, the competition, the cost, the time to obtain it, the degree of conviction regarding the purchase at that given moment, the limited time available, being interrupted by other things to do, etc. etc.

All ...

Google has also been busy with scripts. A recent one is related to the preparation of reports on PMax, with automatic sending at a pre-set frequency. You can learn more directly on the Google Ads blog, here .

Conclusions
Google Ads Performance Max campaigns are an important innovation of Google Ads ...

However, there are not only advantages: as mentioned, P.Max are considered “black boxes”, that is, campaigns that are currently very “hermetic” , which do not allow for much active management by the user:search terms cannot be excluded, for example ( to do this you need to open a ticket with Google ...

Google Business Profiles (formerly Google My Business) is a very democratic tool , like all social channels, if we want to consider it an atypical Google social network .

Democratic in the sense that it is a free channel for information, promotion and contact with customers and users, but also that ...

Fewer emails and fewer call centers: today customer service is also and above all done on social media.

And it is precisely to satisfy this growing trend that specialized professionals are being developed to respond quickly to people interested in a specific product or service (and not only).

All ...