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More and more people are using devices that allow voice searches , which poses a new challenge for those of us who create content on the web. But how do you optimize your content for these searches? Below, I'll share my experiences and practical tips so you can adapt your content and improve its ...

WPP to launch Axicom operations in MexicoMariana Tuis, CMO of Ideal Mexico, will be responsible for the agency's operations in Mexico.
Two of WPP's PR agencies, Ideal and Axicom, have merged to create one global brand, Axicom, which will operate in Mexico, the United Kingdom, the United States ...

Mars mulls buyout of global snack maker KellanovaThe acquisition of Kellanova, which was spun off from Kellogg Co. last year, would give Mars brands such as Pringles, Cheez-It and Pop-Tarts.
(Ad Age) - Mars, the US confectionery company, is considering buying snacks maker Kellanova, according to ...

The show” is what the bank’s vice president of marketing, Bernabé Mohedano Cuadrado, called it on his own LinkedIn page. The move is part of the strategy that the company calls One Santander, a transformation program led by its president, Ana Botín. The contest is being carried out by Aquanima ...

The global advertising industry is not only growing and expanding: above all, it is changing its “colour”, traditional media are being overwhelmed by the digital world and AI, and everything points to a lasting empire of “content creators”. How will this impact the large advertising corporations ...

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In previous posts we have already talked about why the design of a website is so important . Today we focus on explaining another fundamental part to enhance your brand: what graphic design is and what it is based on. If you want to know more about this discipline and discover how it will benefit ...

Have you ever come across a website while browsing that invites you to fill out a form to download a report, a free ebook or sign up for a training course? Well, that page is what is known as a landing page and in this post we explain what it is exactly, what it is used for and some key points about ...

When creating a website, you can opt for a custom web design or use a CMS like WordPress, one of the most popular platforms in the world. If you have doubts about which is the best option for your project, in this post we explain the advantages of choosing a web design with WordPress . Take note ...

Appearing in the top search results is essential for the success of an online business. To achieve this, websites must be optimized and comply with a series of good practices. A fundamental technique is SEO, and today we will explain one of its most important areas: on-page SEO. Discover how this ...