Canada Data

In the world of digital marketing, data is essential. In that realm, Google Analytics 4 (GA4) is a valuable tool for tracking and analyzing user behavior on websites. Every click, page view, and conversion is a piece of the puzzle that allows you to make the right decisions and refine your strategy ...

So your from you, but how do they process them so that the results appear in your campaign summary and reports populate in your Google Analytics? That's because there are certain parameters attached to those events that can be used to recognize users, sessions, and their origins. Some of these ...

When analyzing your Meta Ads campaigns, it's quite normal to see a difference between the number of clicks on the campaign and the number of visits to the landing page. Don't be alarmed if you see more clicks than visits to the landing page - it's almost impossible to match them. However, this ...

Based on your answers, you will know which level of your marketing to strengthen with video. Then, depending on your target audience, you will need to adapt your message. Should you produce informative, educational, entertaining, persuasive videos? Defining these objectives is crucial because it ...

Social networks are in some ways the agora of the web: thousands of conversations take place every second between Internet users.
However, among these Internet users are your competitors, your employees, as well as your current and potential customers.
These people talk about your industry, your ...

Google Adwords, recently renamed Google Ads, is a platform that can be a key element of your web marketing strategy, provided it is used well. In order to exploit it to its full potential, it is essential to prioritize the information it makes available to you. In this video article, the expert from ...

Are you part of the 100% of SMEs looking to improve their organic traffic on the web? (source: le gros bon sens)

If so, this article is MADE FOR YOU. Over the past few months, we have tested hundreds of SEO tips to improve our organic traffic and just because we like you (that's just us) we decided ...

Facebook has 2.989 billion users. This is a huge potential market for SMEs in Quebec and around the world, accessible via Facebook advertising. The problem? 6 out of 10 SMEs have difficulty setting up profitable campaigns. The quality of the content is often the issue: quality, fluidity, relevance ...

You may have heard the famous phrase “adapt or die”. Okay, it’s not a matter of life or death either… But every year it’s the same for SEO experts: you have to stay up to date with the latest trends in order to continue to offer effective strategies.

Artificial intelligence, voice search, local ...

93% of internet activity starts on a search engine . So you should leave nothing to chance when it comes to optimizing your website's presence there!
How to track and improve the SEO performance of your web pages? Did you think that Google Analytics was your only ally? Think again, Search Console ...