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The easiest way to deliver content is through an email service provider, or ESP. The service tracks your subscriber list and allows you to send personalized, pre-scheduled emails to your audience.

You can also segment your audience. For example, you might highlight one piece of content for people ...

8 Proven Content Promotion Formulas to Significantly Increase Web Traffic
Content marketing is incredibly effective! In fact, 70% of organizations integrate it into their marketing strategies to effectively increase website traffic and improve search results.

Well, you'll be pleased to know that it ...

You must implement a strategy that resonates with your customers to get accurate results from your abandoned cart emails. Here are some tips to help you create effective abandoned cart emails:

1. Choose the right time
As mentioned earlier, timing is critical when sending abandoned cart emails. It ...

Fabletics takes personalization to the next level by sending a friendly reminder to the reader. The email features a clear image and detailed description of the specific item left in the cart, helping the recipient remember their interest in the product. Additionally, the personalized call to action ...

We love a good pun. The headline of this abandoned cart email from Madewell — They look good in your bag — really hits home. Then you have the hook subheadline: ...but they'd look even better on you.

Below, Madewell shows you the items in your cart to remind you of the items you wanted. It's a ...

These Jessops The email also includes a list of images and product descriptions below the cut, but we wanted to highlight the email copywriting here. The store is dedicated to photography and videography, so the call to action jumps out at you with the unusual wording: “Snap up your basket.” This ...

Nike also throws things off. Instead of going for clean, simple, and minimalist, Nike uses a hero image with the main headline. You'll see an image of what's in your cart, as well as a reminder of the company's free shipping policy.

What we love the most is the "YOU MAY ALSO LIKE" section. This is ...

Distractions during checkout can cause customers to lose focus and abandon their carts. Luckily, you can eliminate these distractions with these tips:

Use a clean, minimalist design for your checkout page.
Remove all unnecessary links that lead customers away from the checkout process.
Use ...

Abandoned cart emails convert 1 in 2 people. And that's even better.

Automating abandoned cart emails can boost your conversions. In 2023, automated abandoned cart emails had a 46.6% open rate and a 5.7% click-through rate, as you can see below.

Abandoned Cart Email Open and Click Rates

Image via ...

abandoned cart email examples
People who visit your site aren’t necessarily looking to buy something. However, when they put things in their digital carts, you want them to buy. That’s why it’s important to study abandoned cart email examples and learn how to create your own.

Abandoned shopping ...