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Creating an effective landing page is the key to converting visitors into valuable leads and, ultimately, sales. In modern marketing, landing pages play a fundamental role in the conversion process, as an optimally designed landing page has the power to immediately grab attention.

In this post, we ...

Personalised advertising and content, advertising and content measurement, audience research and services development , Store and/or access information on a device

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Email Marketing Guide for Valentine's Day
Following an Email Marketing guide for Valentine's Day is very important for any company that wants to obtain good results on this date. Valentine's Day is one of the most important dates in terms of digital marketing for small and large companies.

An Email ...

is much more than a technical term; it is the compass that guides campaigns towards success. In fact, it becomes a crucial aspect to optimize these strategies and achieve a greater connection with the audience.

In the following lines, the meaning behind this concept will be unraveled and you will ...

loyalty. If you want to learn how to create a database for email marketing , in this article we will explain a series of good practices to obtain excellent results.

According to data from Zendesk's CX Trends 2023 report , 75% of business owners are looking to provide customer service that is more ...

Do you know what the relationship is between email and the GDPR (General Data Protection Regulation)? Well, in the digital age, the use of email remains a powerful tool for marketing , but its use is subject to strict regulations, as is the case with the GDPR. It is therefore essential to adapt ...

In today's business world, choosing the right email marketing platform is key to standing out from the competition. That's why, on this occasion, we compare two of the most popular options in the sector: MDirector Vs Acumbamail . Both offer a wide variety of functionalities whose main objective is ...

In today’s digital world, it is essential to understand and prevent email spoofing in order to protect our information and privacy. This technique, also known as “email spoofing” in Spanish, is used by cybercriminals to trick users by posing as a trusted source.

These attacks not only affect ...

WhatsApp and mailing . Both channels are essential to reach your audience in an effective and personalized way. According to a Litmus report , approximately 46% of emails are opened from mobile devices.

Therefore, integrating WhatsApp into email marketing strategies is not only innovative, but ...

Nowadays, with so many cyberattacks on the internet, it is essential to promote security in the email marketing strategy . The truth is that subscription forms are easy targets for spammers and bots , which can compromise the integrity of your database. To protect these forms, Google offers an ...