Canada Data

Column – Everyone is parroting each other. Just ask a sales coach, an 'online persuasion' coach, Cialdini followers and online marketing experts about the funnel . They all say that you need 7 to 8(!) contact moments for a sale.

Expectation management is an important role for a marketing agency ...

In 7 steps to a profitable CX strategy
Where do organizations see the biggest opportunities? That’s right, customer experience (CX) . And it’s no surprise that customer experience is so high on the agenda. 86% of customers are willing to pay more for a better experience. And companies with an annual ...

Sometimes you are in a flow, you forget the time and you really get energy from your work. How often do you have this? I have it less often than I would like. And now all days seem even less the same than before. Do you recognize this? Then I have good news: you do not have to wait for that flow to ...

Let's be honest, awakening the donor in your visitor is not that easy. You don't want to show your visitor too many pages of information and prevent them from reaching the donation page in the first place. And at the same time, you don't want to show a donation page before your visitor is convinced ...

Organizations in the third development stage focus on increasing productivity and stimulating collaboration within the organization. A basic digital workplace enables employees to perform work processes within the platform . Examples of processes that can be streamlined in this way:

Onboarding ...

What do strong brands often have in common?
Later in this article I will provide you with 3 building blocks with which your brand can communicate its own role (and therefore identity) to target groups in a recognizable and consistent manner.

But first it is useful to answer the following question ...

You want to be able to respond quickly to changes in the market. For that, you need a scalable and flexible model to be able to quickly launch, stop or adjust new sites, with minimal impact on management burden and costs. Too good to be true ? Not so bad.

With a multisite architecture you limit ...

Accessibility is therefore certainly not something 'for just a few people'. Everyone benefits from it.

A Brief Introduction to Web Accessibility
As early as 1997, Tim Berners-Lee – one of the founders of the Internet – stated:

The power of the web lies in its universality. Accessibility for ...

What these services can also see as an opportunity is that many people lack cooking inspiration and don’t have the energy to look up recipes and prepare them. Meal box services have noticed this gap in the market. They fill it by sending easy-to-follow recipes with all the necessary ingredients. So ...

Measurability. That is one of the most important pillars of a (digital) marketing strategy. We measure, test and 'hack' ourselves to a successful campaign. Yet we have a huge blind spot: dark social . This type of traffic will be one of the biggest challenges for marketers worldwide in the coming ...