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Copywriting is the set of techniques and practices used to produce written texts that stimulate a purchase movement in readers. This type of communication is used by many companies to generate business opportunities.

It is already known by many that writing is one of the oldest professions thanks ...

A stakeholder is the public of interest for a company that allows its full operation. By public, I mean all the people or organizations that are related to the activities and decisions of a company such as: employees, suppliers, customers, government, among others.

Marketing and the corporate ...

App retargeting allows you to target users who have shown interest in your mobile app with ads, to attract and persuade them to convert. Find out how to do it in this article!

In app marketing , keeping a mobile app interesting and relevant to users is a critical task.

After all, retaining users ...

Inspiration is one of the most powerful fuels for success. And there is nothing better to get inspired than learning from successful people from various periods of history. In this post, you will find 71 quotes to boost your business.

Who doesn't remember a famous phrase, uttered by a historical ...

Creative writing is a literary technique that is being adopted by web editors to improve the quality of their content and communicate a message in a more human way. Learn how to incorporate it into your texts with this article!

In a world saturated with content , getting users to read a blog post ...

Product mix refers to the variety of items offered by a company to the public. Among its advantages is the possibility of building customer loyalty and securing a greater market share. Ensuring an effective strategy in this regard is essential for the health of any enterprise.
Imagine a band that ...

The Ideal Customer Profile (ICP) refers to the profile of customers who have the characteristics and the right problem to be solved satisfactorily by the solution that your company offers. It represents a profile of an account, that is, more than just a buyer, a decision-maker in a company's ...

One of the realities that companies face today is the need to take quick action and ensure the smallest margin of error to remain competitive in the market. The good news is that there are several tools for digital decision-making and in this article we will discuss the main ones.

Digital ...

Lovemark is a concept used in Marketing to represent a brand that has managed to generate a high level of trust and commitment in its customers, which makes them stay in their memories and encourages them to recommend it to other potential customers.

Most brands that have achieved success in today ...

Although UX (User Experience) and UI (User Interface) have similar names, they are completely different. While one refers to the user's experience and feeling, the other is aimed at a more rational side of navigation.

Web design plays an essential role in the success of any Digital Marketing ...