Canada Data

Social media buttons encourage people to share your content with minimal effort.

Use social media buttons in all your articles to get more organic leads

They simply click a button and add whatever content they want to their post. Simple, right? This can drive even more traffic and encourage your ...

By now it should be clear that SEO lead generation is important. But how do you implement it once you’ve already attracted visitors?

Even if you're not an SEO expert (many marketers and business owners aren't), you can still learn the simple steps and tricks needed to turn visitors into leads. And ...

If you don’t add a meta description, Google will do it for you — and you probably won’t like the results. As you can see from the SERP example above, “Daily Mail” didn’t include a meta description, so Google used a confusing series of snippets of text.

Create a compelling meta description that will ...

Google and other search engines rely on keywords to understand each web page in context. You don’t want to stuff keywords all over your content — that will get you penalized — but you do want to include keywords in your text.

Let's say, for example, that you run an online store that sells tennis ...

Think about how many Google searches you do every day. Every second, people around the world type 40,000 queries into the search engine . That's huge.

If your site appears in the SERP, you can use traffic to drive conversions. The process might look something like this:

How SEO Can Help Generate ...

SEO is one of the most sustainable ways to generate leads for your business. With an optimized website and great content, you can attract leads to you naturally, instead of trying to win them over through marketing.

This is why lead generation in SEO should be your top priority.

People use Google ...

It is true that you can't automate everything. It is impossible - and inefficient.

You still want to engage with your audience, distribute content, and build awareness of your brand. This means posting on social media, blogging, doing outreach, and answering customer questions.

The key is to find ...

We've already talked about lead magnets, but they deserve another mention. Lead magnets turn an offer into an incentive .

Imagine you're visiting a website for the first time. There's a registration form on the sidebar that asks for your email address. That's it.

Then you scroll down the page and ...

The CTA is the backbone of any B2B lead generation campaign. It tells visitors what you want them to do next.

It's like in parenting. If you want your child to put away her toys, you don't expect her to read your mind. Instead, you say, "Susie, please put away your toys."

In B2B marketing, you say ...

Believe it or not, the tools you already use to build and promote your brand can become B2B lead generation machines. Social media is great not only for spreading the word about your brand, but also for converting followers into leads.

As mentioned above, LinkedIn is often the best source of leads ...