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In an environment as changing as the one we live in, we must remain in continuous evolution, and today, the digital world is essential for every person and company that wants to position itself in the market, which is why the University of Salamanca together with the IME Business School and the ...

The University of Salamanca, the Multidisciplinary Institute of Business, the General Foundation of the University of Salamanca and the digital marketing agency Súmate are joining forces once again to launch a new edition , the fourth, of the Master in Digital Marketing.

Providing active learning ...

marketing objectives SMART goals industrial marketing plan industrial sector
In the industrial sector, companies are exposed to very long sales processes, so creating a digital marketing plan and correctly determining objectives is a plus for having a competitive position in the market, achieving ...

Tips Strategies Instagram social networks
The fashion industry is one of the most competitive sectors nowadays, so creating a marketing strategy can help you become a standout company in that sector. To help you, we are going to give you some tips to help you become the leader in your sector on ...

Relevant content, growth hacking, customer experience, voice and video are some of the SEO trends that are already making a strong entrance on the 2021 agenda.

The Pandemic brought with it a host of changes and an imminent need for adaptation, not only in the healthcare sector, but also in the ...

In recent times, cybersecurity has become a key element for any type of company. It has ceased to be an additional service, to become an essential tool for the safe operation of an organization's internal and external operations. Mainly for those that sell products online, since this sales model, as ...

My crystal ball tells me that… your product is software.

That you sell it under a monthly or annual subscription.

And you also offer your potential clients a demo, or a freemium version with limited options (like Zoom, Semrush, Slack, Dropbox, Google Drive…).

What else do I see…? Oh yes ...

What you are about to read is an excerpt from an email I sent to my list.

Read it carefully:

“ Imagine the following scene:

I'm having a drink with Andrea in a typical bar run by Asians.

It's lunchtime and this is the first bar we've found.

The waitress is nice.

The wine is good.

And ...

The arrival of TikTok Creator Marketplace in Spain has been very well received by companies that want to extend their advertising market to this social network, as well as by content creators. Considering that TikTok continues to increase its audience and that it seems to have no ceiling, being ...

Black Friday is one of the most anticipated times of the year to make purchases and get offers and discounts. The travel sector is also involved in this interest of consumers to get good prices. During the Google Consumer Survey, an event held on September 13 attended by Súmate, user trends for the ...