Canada Data

Social media is powerful. According to the PEW Research Center, seven-in-ten Americans use social media. Social media use blossomed from only 5% in 2005, to about 50% in 2005, and finally 69% today.

It’s not just popular with individuals – businesses have taken to social media in every imaginable ...

You may have seen it before as you’ve scrolled through Facebook or watched a video on Youtube – someone you recognize (maybe one of your favorite food bloggers or a travel guru) touting a certain product by integrating it into their post or video. This is called influencer marketing or influence ...

As we put Thanksgiving behind us and look toward December holidays and the new year, there are certain brands that are, once again, launching holiday marketing campaigns that lift our spirits.

Each year, I find myself watching Christmas movies in my spare time as I prepare to celebrate with family ...

As I scrolled through Facebook prior to the Super Bowl, I noticed a common trend: a few of my friends mentioned they didn’t really care to watch the game and they were only tuning in so they could watch the commercials.

I don’t know about you, but the only time I’ve ever heard someone say they ...

“World’s Most Popular Search Engine” I typed into Google (the default search method on Chrome, also owned by Google), knowing full well the answer I’d be given. It’s Google, of course. With 72.48% of the world’s market share of search according to Search Engine Watch, Google is a powerhouse when it ...

As we enter the new year, many of us are likely considering starting a new habit (or breaking one) as part of our new year’s resolution. When it comes to marketing, there are many good strategies that can help your business grow if you make them a consistent part of your marketing plan. We’d like to ...

Did you know that one of the most important elements of cybersecurity is often forgotten or overlooked? Not changing your passwords, or using the same password for every program you use, leaves your business vulnerable to a cyber attack. In fact, 50% of people haven’t changed their passwords in more ...

In this uncertain time, it’s more important than ever to support the local economy. Behind every business are real people, and shopping locally helps them stay afloat in rough waters. For small business owners, these acts of kindness uplift their businesses, but just as important, their spirits as ...

Brand awareness can be one of the most valuable assets of your business’s marketing strategy, though it is an often-overlooked marketing asset. More than just your audience’s familiarity with your product, brand awareness can actively champion your business and help you remain top of mind, in the ...

3 Ways to Boost Your Social Media Marketing Strategy with TikTok

Take a closer look into TikTok, the platform that’s grown to become one of the largest apps in the world, and learn how to promote yourself and your business on this platform. We’ve put together the latest TikTok tips to help your ...