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In a saturated market like the one we currently face, young companies often face significant challenges. Understanding the definition of blue ocean strategy (creating a market space free of competition among companies by bypassing competitors) offers a solution to this dilemma.

Would you like to ...

After calculating the relevant costs , you can decide on the ideal margins. Keep in mind that you are providing value to both customers (by making these products affordable) and suppliers (by increasing their orders).

With traditional e-commerce, you'd have to store the items you sell, but you'd ...

An effective contact management strategy helps you build and easily access a database of information about your contacts. With all this data at your fingertips, you can optimize communications and ensure no contact is overlooked.

Here are some additional benefits of contact management:

Store ...

A CRM system helps manage all customer data in one place, improve sales management, and track sales progress.

A CRM allows:

Manage data in a single database : A centralized contact management platform makes it quick and easy for sales reps to access relevant customer information.

Improve sales ...

The goal of most small businesses is to establish a strong niche and grow. However, increasing their customer base, achieving brand recognition, and boosting revenue to expand operations isn't something that happens overnight.

When considering the growth process, you need to learn how to identify ...

Generative AI differs from other types of artificial intelligence and machine learning in that it doesn't rely on explicit instructions to generate text and other types of content. Instead, it learns by analyzing patterns in the original data.

However, many AI tools have been developed to accept ...

Ask yourself: Are they generating the expected number of leads? Are they making enough calls and producing the expected number of proposals? Do they need more training?

It's always best to communicate with your team. That way, when you see declines in sales activity , you'll know what caused it ...

In these types of situations, where you have a potential client busy, it's important to be proactive. You need to identify what's needed to add value to your proposal. This way, you'll likely be able to speed up their decision-making process.

We recommend asking open-ended questions and ...

Understanding and harnessing emotions is an incredibly valuable addition to your sales skills . It will allow you to connect with customers more quickly, keep them coming back, and become one of the best performers on your sales team, strengthening the success of your marketing campaigns and the ...

In the previous stage, the strengths and weaknesses of a company's digital reputation were identified. Now it only remains to define the actions and communication strategy to be developed. Let's look at some examples:

Suppress or moderate the dissemination of content that gives an unfairly negative ...