In this article, we will explain the overview, advantages and disadvantages of telemarketing, as well as the differences between telemarketing and inside sales and systems that can be used to streamline operations.
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Table of contents
What is Telemarketing?
Telemarketing Overview
Inbound and outbound telemarketing
Advantages and Disadvantages of Telemarketing
Benefits of Telemarketing
Disadvantages of Telemarketing
The difference between telemarketing and inside sales
What is Inside Sales?
Telemarketing covers the entire process
Use of the system in telemarketing
Call Center System
CRM system
summary
What is Telemarketing?
First, let me give you an overview of telemarketing.
Telemarketing Overview
In a broad sense, telemarketing is "the use of telephones to communicate with customers." More specifically, it is " the use of telephones to sell to customers and promote sales ."
Unlike telemarketing, which is primarily aimed at developing new customers, telemarketing is characterized by promoting the company's products and services to existing mongolia b2b leads customers and potential customers who are likely to close a deal
. In addition to sales promotion activities centered on sales talk, telemarketing also includes indirect marketing activities such as checking the product/service usage status of existing customers and introducing new products.
Inbound and outbound telemarketing
There are two main types of telemarketing: inbound and outbound.
Inbound telemarketing is a sales technique that encourages potential customers who are interested in a company's products or services to call them themselves through advertising or other means.
Outbound telemarketing, on the other hand, refers to making sales calls to existing and potential customers.
Advantages and Disadvantages of Telemarketing
So, what are the advantages and disadvantages of telemarketing? Let's take a look at each one.
Benefits of Telemarketing
Reduced operating costs and increased efficiency:
Telemarketing does not require travel or visits, so it can significantly reduce the time and labor costs involved in sales . In particular, one of its major benefits is that it allows you to easily communicate with customers in far-away locations.
In addition, since the time spent traveling and visiting can be used to communicate with customers, it is possible to approach more customers than with in-person sales.
Enhanced customer engagement:
direct mail targeted at large numbers of people (masses), it is easier to build good relationships by talking directly to customers , and you can provide more thorough support before they purchase a product or service.
In particular, with the inbound approach, sales can begin when the customer is already interested in your products and services, and by providing appropriate information based on customer inquiries, you can increase your success rate.
Disadvantages of Telemarketing
Need to secure high-quality operators:
The ability of operators is important for successful telemarketing. Operators need to have a correct understanding of products and services and the ability to convey information to customers in an easy-to-understand way, so it is necessary to hire personnel with a certain level of experience.
However, with the labor shortage becoming more serious across the call center industry, it is difficult to secure skilled operators in the first place, and even if you do manage to hire them, it is often the case that it takes a long time to train them.
