Screenshot from the Yandex Direct advertising account. (Advertising campaigns: hot keywords, who is looking for work from home, YAN for hot keywords, for competitors manicure courses, and retargeting phone number library is also enabled to catch up with those who have already been on the site)
3. Creating a turbo page: We created a turbo page using Yandex Direct tools to replace a full-fledged website. The page included all the necessary elements: a unique selling proposition (USP), course benefits, photos of classes, a training plan, and forms for collecting contacts. Each user action was tracked using Yandex Metrica, which allowed us to see which page elements worked best and what could be improved. This allowed us to significantly increase conversion — more than 20% of page visitors left their contact information.
urbo-page for the school "borovey" turbo?text=lpc%2F0dfa9f0e8e55436462c3ad6b24c40884db44798616b28d1a666301874573a437
4. Launching advertising campaigns: We launched several advertising campaigns in Yandex Direct, focusing on hot keywords related to eyebrow training, and used the Yandex Advertising Network (YAN) to reach a wide audience. Each campaign included several ad variations for A/B testing, which allowed us to identify the most effective ads and quickly adapt the strategy. One of the keywords, “eyebrow courses,” showed a conversion rate of 5%, which is significantly higher than the industry average.
