Don’t lose hope just yet.
Social media listening comes to the rescue. It helps you find brazil whatsapp number list female the real cause of a crisis: who did what (and when, why, and how). Moreover, you can perform brand sentiment analysis and determine the positive vs negative sentiment ratio.
sentiment-dashboard
Positive-negative sentiment ratio in Determ
By monitoring sentiments in real-time, you’ll see how the public reacts to the situation and steer your crisis communication in the right direction.
Social listening during the post-crisis period
There are no one-second fixes for the effects of reputational damage after a crisis. 16% of companies recover their reputations in four years or even more. 30% do so in less than a year. Some are the lucky ones. They wriggle out of a crisis in a week or two. For example, Determ analyzed Dove’s reputation crisis in 2017. The below graph shows how long it lasted.
Mentions per day for the Dove ad showing a spike in mentions from October 7 - October 11
From October 7 – October 11 the crisis was discussed frequently
As you may observe, the audience started cooling down several days after the beginning.
Even if yours takes longer than that, you shouldn’t stop tracking mentions and hashtags and addressing all comments or questions that arise during the post-crisis stage.
