For example, you may be selling two solutions: one indische nummer whatsapp that is targeted at corporations and one that is more suited to smaller businesses. Naturally, using the same methods to promote both products would be counterproductive, as they address different needs and pain points. Segmentation, therefore, allows you to get the most out of each marketing effort. 22. Use Co-Marketing It’s not all about competition. In marketing, it’s common for two or more companies to team up to develop strategies and campaigns that benefit all parties at the same time. This practice is called co-marketing, and you’ve probably seen it before.
One of the most common examples involves travel companies that team up to offer their customers a comprehensive experience. If you’ve ever purchased an airline ticket that included a rental car or a hotel room, you know what we’re talking about. We can apply this idea to the SaaS world to develop cost-effective approaches. However, it’s crucial to choose the right partners and ensure there are no conflicts of interest. Ideally, the company you choose to partner with in this endeavor has the same target audience as you, but sells a solution that is either complementary to yours or unrelated to it.
