Unfortunately, some PR managers think it would be better to delete a post and pretend that nothing happened. Don’t be like them.
We scoured the Internet to find the scandals that caused buy whatsapp number database the biggest uproars over the years. The following social media crises should serve as reminders to you of how not to handle image disasters.
Read Social Media Crisis Management Guide – What to Do When Disaster Strikes
Social Media Crisis Examples
Example 1: Give Orangutans a Break
What happened:
In 2010, Greenpeace launched a campaign to highlight how Nestlé’s sourcing of palm oil was endangering orangutans in Indonesia. They parodied the KitKat slogan, changing it to “Have a break? Give orangutans a break.”
The YouTube video quickly became a viral hit because it revealed the problem bluntly – the video presented a bored office worker taking a break to enjoy a KitKat but instead biting into an orangutan’s finger.
This is an example of a campaign designed for a good purpose but was controversial enough to cause Nestlé many problems.
