The crisis got out of control because you didn’t react immediately? Have a cambodia girl whatsapp number statement prepared to go out the second you get wind of a problem and take control of the narrative.
The CEO spoke out of turn and made it worse? Again, have prepared statements and make sure that anything he/she communicates goes through a crisis management team first.

You weren’t transparent from the beginning and got caught in a lie? Mark transparency as a key factor in your response.
Doing a premortem analysis may condition you to recognize the first signs of trouble, and may eliminate any need for a postmortem. So, make sure to include it in your crisis communications plan.