Instead, choose something that’s affordable, fast-loading, and indian whatsapp number database flexible when you’re ready to shut down the microsite. If this interests you, may we recommend Stage ? Stage Banner Step Four: Create a Content Map Typically, the process of creating a website involves designing a page and then deciding what to put on it. With a microsite, it's the opposite. You already know what the page should be about, so sketch out a quick outline of the different parts of the home page and what three to five subpages should include. This will give you a plan when you move on to the design phase.
Step Five: Design the Website This is where you think through the visual, technical, and user experience elements of your mini-site. As a general rule, you should avoid any direct correlation between your main brand page and this new micro-site, as this can confuse your target audience. Make sure the page is easy to navigate, looks great on all screen sizes, and loads quickly. Need a quick way to build? Ion is a great choice for creating interactive microsites in a short amount of time. discover interactive content Step Six: Write the Website Copy Writing the website copy is a critical part of the entire mini-site creation process.
After all, you only have a limited amount of space to get your point across and say what you want to say. If it helps, create a buyer persona that details who you’re trying to reach and what type of messaging resonates best with them. Once you have the type of message you want and the buyer persona, you can assign the task to a non-viewer writer. This will allow the writer to better understand the needs of the project. Step Seven: Launch the Minisite and Drive Traffic Now is the time when you will actually launch your microsite.
This is very important because it means that your idea is fully out in the world. Since you won’t be focusing too much on SEO, try to drive traffic to it through paid advertising, social media marketing, email blasts to your brand’s main list, or any other methods your marketing team comes up with. Some big brands even buy billboards, TV ad time, and more to attract consumers. Step Eight: Wait It Out This part is less exciting, but it’s important to wait out the time it takes for the campaign to run its course. Eventually, the main focus of your microsite will fade away.
