Somewhere by a lake outside Paris on April 20, 2019 (updated May 17, 2019),
We often say that the first impression is the right one, and a famous saying goes that “we only have the chance to make a good impression once”. Very often, it is true that we are influenced by what we feel and perceive about others from the first moments. This is the case in many areas, the most famous being real estate. Have you ever heard that buying an apartment or a house is played out in the first seconds of the visit?
The elevator pitch (which can be translated into French as “elevator speech”) is inspired by those precious decisive moments: those that pass quickly, too quickly, and whose fleetingness is only matched by importance. To understand the elevator pitch, you have to imagine yourself in a specific situation: an elevator ride, just a few floors long, one minute, two at most, during which you are faced with THE person you want to convince more than your entire product/business/idea/profile (cross out unnecessary) is the solution to their problem. It is fast, direct and efficient.
You need to engage quickly, make an impression in a few moments, captivate your audience instantly to make them want to call you in the future or for more information. A challenge that may seem complicated at first glance, but here you will find a framework, examples and tips for a successful sale or presentation.
The elevator pitch: for whom? Why?
The elevator pitch technique is useful for all kinds of people. In fact, everyone has something to sell. If the short elevator pitch obviously has an essentially commercial and professional application, knowing how to master it can become a not inconsiderable quality in many fields. Adding this string to your bow can only be beneficial for you.
In the professional field, the elevator pitch is essential and lends itself particularly well to the game of the work environment, in meetings, round tables, appointments, prospecting etc. A salesman will use it to hire a prospect , a creator will use it to convince partners or funding organizations, an employee will use it to get a raise… There are countless situations in which the elevator pitch turns out to be a great ally.
But, as we mentioned, the elevator pitch can also be useful in cases where we didn't imagine using it : you're at a bakery, in a queue at a cinema or at an event and you hear someone talking about a problem that your product could solve. Neither one nor two, like a magician, you pull your elevator pitch out of your sleeve to spread a solution. The elevator pitch knows no weekends or holidays, it can at any time, in front of any audience, adapt and help you arouse curiosity about your projects.
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Because that is the purpose of the elevator pitch: to spread, in a few moments and in a convincing way, your added value, in order to direct your audience towards future contacts. Remember, you have little time to persuade others that you are the solution. So make this allotted time a springboard to increase your visibility , your contacts and your prospects.
The elevator pitch: how?
To create an effective sales pitch, you can go online and ask your search engine what it has to offer you. You will find many examples of elevator pitches, each one more bland than the other, like these official, sad, and personality-less letter templates. Through this article, I am going to present you with a template and examples, but do not use these elevator pitch examples as is, as they are in no way a reflection of what you and your product/business/idea stand for.
The elevator pitch, remember, must make a quick impression. Stand out from the crowd and avoid formulas already chewed over by others before you.
The elevator pitch should answer the question “why you?” Obviously, it is helpful to have a plan for developing it:
Target and engage the audience by mentioning their problem, which you can solve
Talk about yourself and your solution
Slide anecdotes, stories, examples to illustrate everything
Clearly state the impact your solution will have on the problem
By mastering these four points one after the other, you'll be able to develop an elevator pitch that speaks to you, that speaks to those who listen to it, all quickly and with the information focused on your offer.
The key element of the elevator pitch: differentiation
You can have all the good arguments in hand and recite them religiously according to your kuwait phone number pre-arranged plan, if someone else with the same abilities as you appears before or after you in the same way, nothing will differentiate you from each other, and you will not have marked the spirits. If you do not include in your Elevator your personality and if you do not put little pieces in it of what makes you different, you will not captivate your audience.
You are a human being talking to other human beings . Exude passion in your elevator pitch, speak in a lively and vigorous manner about what you are presenting. Don't be a reciting robot. Be dynamic and remember that your elevator pitch is an open window for future sharing. You have to bring others together to convince them.
The elevator pitch should not become a detailed description of your product or your services. It should trigger the desire to discover them further. After a successful elevator pitch, those who have witnessed it should come back to you to delve deeper into what you have mentioned. The originality of your elevator pitch as well as your sales pitches will become a force that will arouse the interest and spark the curiosity of your interlocutors.
