5. Highly complex customer experiences

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Customer engagements are diverse. Organizations engage with their customers via email, phone, social media DMs, and web chat. Humans lead some conversations, while chatbots and virtual agents drive others.

Customers themselves are leading the way. 83% of customers say “convenience” is the number one factor influencing their purchasing decisions . In fact, 97% of shoppers (almost unanimously!) have admitted to abandoning a purchase because the process didn’t feel convenient enough. Organizations pakistan mobile number data are adding even more personalized experiences to meet customer demands, such as self-service platforms and smartphone apps.

Personalization creates even more data, touchpoints, and insights for businesses to track. You can build strong, lasting relationships with your customers by integrating every aspect of the journey into a process orchestration platform.

Process orchestration is more important than ever.
Experts predict that orchestration needs will grow from $4.4 billion to $22.9 billion by 2031. Why the spike? The ever-growing technology stack shows no signs of slowing down. It can rock your organization or make it triumph. Process orchestration is an unmatched strategy that allows you to control your processes and technologies before they spiral out of control.