TikTok has exploded onto the scene, catching a massive audience, especially Gen Z and Millennials. For affiliate marketers, this presents a golden opportunity to connect with a highly engaged user base and drive conversions. But with the platform constantly evolving and new trends always emerging, you need to stay ahead of the curve.
With 2025 just around the corner, we already know that trends are gonna come and go, change and evolve, and bring affiliates a whole new toolbox of ads to play with. So the question is, can you keep up?
The Rise of TikTok Ads: A New Frontier for Affiliate Marketers
It’s safe to say that TikTok has transformed the social media landscape as we know it. With over a billion active users, it’s become a cultural phenomenon, particularly among younger demographics.
And while marketers didn’t australia consumer email listfocus much on younger people in the past, that’s all changing.
TikTok Ad Formats: A Creative Playground
TikTok provides lot of ad formats to engage users and showcase your affiliate offers:
In-feed ads: These native ads seamlessly blend into users’ “For You” page, appearing as they scroll through their video feed.
Brand takeovers: These high-impact ads take over the entire screen when a user first opens the app, offering maximum visibility and brand awareness.
TopView ads: Similar to Brand Takeovers, these ads appear at the top of the “For You” page, capturing attention as users begin their TikTok session.
Branded hashtag challenges: Encourage user-generated content and brand engagement by creating a branded hashtag challenge.
Branded effects: Create custom augmented reality (AR) effects that users can apply to their videos, increasing brand visibility and interactivity.
Trending Now: TikTok Ad Inspiration for Affiliate Marketers
If you take a look at some of the most successful brands and businesses on TikTok, you’ll notice that they all have one thing in common: they’re never too behind on a trend.
If you take a look at some of the most successful brands and businesses on TikTok, you’ll notice that they all have one thing in common: they’re never too behind on a trend.
So, what’s happening in TikTok trends now?
Fast-paced product showcases: Brands that understand the nature of the platform utilize fast-paced montages to showcase their products effectively. For example, a cosmetics brand might use a quick montage of different makeup looks to demonstrate the versatility of its products.
Quick transitions and visual effects: TikTok is known for its dynamic editing style. Some of the best TikTok ads use quick transitions, zoom effects, and other visual tricks to keep viewers engaged and highlight key product features.
Mini-tutorials and how-tos: The TikTok generation responds well to subtle marketing approaches, such as mini-tutorials or how-to videos that seamlessly integrate products.
Funny skits and challenges: TikTok’s playful side is a big part of its appeal. Incorporate humor into your ads by creating short skits or participating in trending challenges that feature your affiliate products in a fun and engaging way.
Sound-on storytelling: Utilizing trending audio, including music, voiceovers, and sound effects, is crucial for TikTok to enhance storytelling and create an immersive experience.
TikTok for Affiliates
Ad Trends
TikTok Affiliate Marketing: Traffic You Need to Rock
TikTok Ad Trends in 2025: What Affiliate Marketers Need to Know
You might be thinking, nobody can see into the future, and next year’s trends are almost anyone’s guess. Well, not really. If we take a look at past and present trends, we notice a pattern that makes it easy to guess what we might expect to see in 2025.
Bring TikTok ad specs into the picture, and we have a complete frame that can tell us a lot.
1. Short-Form Video Are the Way to GO
TikTok’s bread and butter is short, attention-grabbing videos and that won’t change any time soon. That’s why we believe that out of all TikTok ad formats, soft-form video will continue to reign supreme.
