Rather than cutting your marketing budget, adopt an “Agile” decision-making approach. This approach allows you to have a good understanding of the situation and to be able to make a decision in uncertainty and then accept the risk-taking.
Before going any further, remember the following:
It is cheaper to retain customers than to find new customers;
Digital marketing is cheaper and much more responsive than any other traditional marketing channels;
All decisions for tomorrow are made today;
Your marketing budget is an investment, not an expense!
So what now? What should you do to take advantage of this period and get a head start on your competition?
"A man who stops advertising to save money is like a man who stops a clock to save time."
Henry Ford
Take advantage of the space left vacant by your competitors.
Take advantage of the space left vacant by your competitors
While many will have made the (bad) decision to pause their algeria telemarketing data advertising activities, you must take advantage of this to make gains. Fewer players means fewer options for the consumer and less competition for you. This results in a significant change in the business ecosystem. It is not uncommon to see the impact of world events on PPC performance, and the COVID-19 crisis is no exception. In times of crisis, the desire to reduce the marketing and communication budget is even greater. However, this is certainly the period when the cost/return on investment ratio is the most profitable!
Talking to your customers
COVID-19 is causing widespread concern. It is imperative to communicate with your customers. First of all, to reassure them, dispel doubts and not leave room for speculation. Talking to your customers is an opportunity to be visible while your competitors are absent from the landscape and it is also proof of your dynamism!
There is no shortage of communication tools to do this. Be efficient and use your existing communication channels. Take advantage of your email lists, your social networks and your website. If necessary, create new communication channels and implement a communication strategy in order to understand and adjust your communications as appropriately as possible to the situation.
Remember that in times of crisis, sharing transparent information is preferable to promotion and advertising. Email personalization is the winning strategy of tomorrow. In addition to limiting the effectiveness of email campaigns, mass mailing can aggravate consumers' annoyance at receiving information that does not interest them. Today in particular, personalized email campaigns are a vector of choice to pamper your customers, make them loyal and active. The challenge here is not to appear to be taking advantage of your customers!
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