Interrupt users who are about to exit with unique pop-ups

[Shakil1984]

Just like every industry has technical jargon, every industry has its own “inside jokes.” Using a funny phrase only your audience would recognize is a great way to build a connection.

Another idea is using a cute character or mascot on your popup.

You want to design your popups so that they feel like part of your website, but with a twist that sets them apart. You can use contrasting colors (perhaps by switching the primary and secondary colors of your brand) to make your popups really pop.

Don’t be shy. Customers love philippines email list when a business expresses itself with a bit of personality. Of course, you don’t want to use anything that might offend a user.

The takeaway: when it comes to designing popups, think outside the lightbox!

6. Always A/B test your popups
When you choose a popup software, it’s important to find one that offers solid A/B testing for your popups.

Using A/B and multivariate testing to try out popup variations is a surefire way to boost conversions and lower your bounce rate.

Without testing different variations of your popups, you won’t know exactly what makes your popups work or how to achieve the results you want.

For example, on some websites visitors will prefer a discount code to free shipping, but on others, it will be the reverse. It’s hard to tell which will be the case without trying out both by A/B testing different variants of your popups.