3. Targeting the wrong audience

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2. Bad timing
Usually, marketers don’t want anyone to miss their offers. So they trigger a pop-up to appear as soon as visitors arrive on their website.

Unfortunately, this has an adverse and negative effect on user experience and conversions. Users will be annoyed if they’re confronted with a pop-up ad before they’ve even had a chance to digest the content on the website. (After all, that’s the reason they came in the first place.)

You should avoid pop-up ads that appear immediately upon website load. Instead, delay your popups with a few seconds and trigger them at just the right moment (or even better, if you use exit-intent popups). This will ensure they improve, rather than detract from, the user experience.

A universal truth is that there’s no uae email list popup that’s relevant to everyone. Even if you create the best pop-up messages and the most compelling offers, they’ll still only be relevant to 10% – 20% of your visitors.

Showing your pop-up ads to a broad audience (or worse, to 100% of your visitors), means that most of your traffic will see an irrelevant message and get annoyed.

To avoid this, create more popup campaigns that are precisely targeted to well-defined customer segments.

4. Poor design
A poorly designed pop-up ad can also be annoying.

Problems with design (like overcrowding) are often a symptom of not having a clear message and value proposition. Instead, one tries to cram as much content as possible into the popup (or webpage). When you know what you want to say, you also know what you can leave out.