7 reasons to work with digital marketing

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It’s no secret that the world has become almost entirely digital. With the pandemic, our relationship with social media has increased dramatically. It’s no surprise that brands are capitalizing on their customers’ online presence to better promote themselves.

That said, companies are increasingly looking for good professionals with digital marketing skills. With the job market on the rise, job opportunities are increasing!

If you are in doubt and looking for reasons to work with digital marketing, this article can help you!

In addition to showing you the difference between traditional and digital marketing, I will show you 7 reasons to start your career in digital marketing now. Let's go!

To make it easier to read, the article has been divided as follows:

Difference Between Traditional Marketing and Digital Marketing
7 Reasons to Work with Digital Marketing
High demand
New career
Various segments
Low cost
Change in Customer Service
Greater interaction, analysis and learning
No diploma needed
Difference Between Traditional Marketing and Digital Marketing
After all, what are the differences between traditional and digital marketing?

We can say that, in traditional marketing, communication business owner database occurs in only one direction . In other words, the company is speaking directly to the target audience.

Despite the similarities, digital marketing focuses on multidirectional communication . In other words, your customer talks back to you in real time!

We can also highlight some other characteristics in relation to tactics and strategies in digital marketing, such as:

Strategies
Website
Blog
Brand assets (logos, fonts, etc.)
Infographics
Social media channels (Facebook, Twitter, Instagram, etc.)
Online coverage (PR, social media and reviews)
Tactics
Search Engine Optimization (SEO)
Content Marketing
Inbound marketing
Social media
Pay-per-click (PPC)
Affiliate Marketing
Native advertising
Marketing automation
Email Marketing
Online public relations
Read also: Hard Skills: What They Are, Examples and How to Use Them
7 Reasons to Work with Digital Marketing
1- High demand
We can say that most brands today work in the digital world (if not all!). Not only brands, but also politicians, musicians, etc.

Ignoring this gigantic market is ignorance. There has never been so much space in the digital job market. There are so many options that you can choose carefully what to specialize in. You can work only as a social media professional, as a content creator, SEO analyst, traffic analyst, and so on…

It goes without saying that there is a huge demand for digital marketing professionals.

2- New career
In traditional advertising careers, you would need experience to venture into large companies. Most people started as interns and expected to be hired as soon as they finished their degree.

With digital marketing, this has changed. The world is your horizon. Today, if you want to stand out in the market, build your own presence on social media, start a blog or YouTube channel, contribute to online conversations. In short, there are several possible ways to show companies that you can be valuable.

3- Various segments
As mentioned earlier, if we look at the tactics and strategies that digital marketing makes available to us, you can become an expert in any of them.

You don't need to know them all, just be excellent at one and you will find your space in the job market.

A valuable tip is to lose your insecurity when charging your fee. In case you haven't seen it, I wrote an article about it here.

4- Low cost
Compared to traditional media, digital media is much cheaper. For many businesses, digital marketing has completely replaced most of their expensive advertising channels, such as yellow pages, magazines, and television.

Also read: Content Ideas: 9 Ways to Come Up with a Million Ideas
If you have money left over for campaigns, you can invest it in great professionals. This is your chance to join a big company.

5- Change in Customer Service
If before the salesperson needed a good sales pitch to sell a cell phone in the store, today the customer is much more informed and prepared to buy. Many people buy online without even speaking to a salesperson!

The challenge, therefore, lies in customer retention. Customer service still exists, but in a digital format. Whether it is through a support channel that is always available or support and tutorial platforms.

That said, here is another opportunity for those who want to venture into digital marketing: the Customer Success position . These professionals are increasingly in demand by companies, especially by SaaS-type Startups!

6- Greater interaction, analysis and learning
On the internet, every action is a piece of data. If you've watched gameplay videos of a game, you'll probably see ads for computers and laptops.

Digital marketing professionals are constantly dealing with analytical data to improve the performance of companies' ads.

Therefore, positions such as Traffic Analyst, SEO Analyst and Content Analyst are increasingly in demand. Another opportunity for you to learn, improve yourself and enter this digital environment with force!

7- No diploma needed
Perhaps the most important factor of all. You don’t need a degree to become a digital marketing consultant. I learned everything I know outside of college.

Today there is a huge range of courses that demonstrate practical digital strategies and tactics that can be applied to any business. You can learn on your own and in your own time!