Release Strategy: How to Use Data to Launch Music

[mojafa1471]

Who has never dreamed of their music becoming a hit everywhere? Creating a release strategy is one of the fundamental steps to achieving this goal, and it is a very relevant topic for any artist, big or small. In this blog, we will not give you a magic formula to make your music a hit, but rather how you can use data to manage your artistic career and especially when launching new projects.

Music release
Once your music has been properly recorded and registered, it is normal for us to feel that the product is ready and ready to be released. However, the release is one of the most important parts in determining the success of your music. It is necessary to select each channel in which you will work to promote your new work . In our blog about how to consolidate your artistic career , we talk a lot about being where your audience is and about following the behavior trends in each channel where you are working on your artistic presence.

It is important to take this factor into consideration armenia phone number list as it will determine how you will warm up your audience with your new release. We can divide this stage of the launch into 3 phases: before (warm-up), during (debut) and after (promotion).

Before releasing your music
Before releasing your music, you need to organize your release strategy. On which channels will you promote your music? What kind of interaction will your audience have with your music? What is the level of engagement of your audience?

At this stage of the launch, you need to think about how you are going to warm up your audience, that is, think about how you are going to tell your audience that you have new music, that you have a new topic. The way you are going to do this will vary according to the channels you use, but for example, if you use Instagram more, you could make a behind-the-scenes video of your new song, or tell what inspired you to create this new work, among other types of content.

It’s always best to think about working on something that will connect with your audience. What is it about this song that makes people relate to your theme? What is the story behind this song? What do you put into this song that makes it interesting to you and your audience? Remember that people connect with people.

In addition to thinking about the content that will warm up your audience, it is necessary to include a central call to action at the end of all content. This central action could be getting your audience to listen to your music on the radio or pre-save your work.

Pre-save serves to ensure that your audience is engaged with your news, so on the day your new song is released, the user receives a notification and your work is already saved in the playlists and libraries of that platform.

Premiere of your release
The launch of your new release is perhaps one of the most exciting moments for all artists, as they can finally see their work published and accessible to everyone. But your launch strategy cannot stop there. This is the part where you monitor the results of the actions you took before your release . How many people pre-saved your release? What was the response from your audience to all the publications and how did this reflect on the launch of your new release?

One unique action you can take during your release is to be present live, following and reacting to comments on your music and interacting with your audience. The more accessible you are, the more genuine you are with your art, the more people will connect with you. In a world where we live connected almost 100% of the time and seeing artificial intelligence increasingly dominate workspaces, the real things you show, your feelings, your thoughts, the person you really are, all of this makes a difference and it is important to communicate.