3 keys to boost the growth of your digital marketing agency

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Do you have a digital marketing agency and want to know what strategies to follow to achieve success? Do you want your company to grow and be sustainable? The three keys to achieving this are held by José Luis García-Morato and Pepe Huertas, CEO of one of the five best SEO agencies in Spain: Dobuss .

The digital marketing agency, recognised as one of the best Social Media Agencies in Spain, SEO and Google Partners Premier 2023, was founded 11 years ago and today has a staff of 70 professionals and is growing. “José and I started out alone, offering an advisory and strategy service, and outsourcing the operational part of marketing. As we grew, we hired different professional profiles, the seed of the current seven departments,” explains Pepe.

Key 1: Loyalty

Throughout its history, one of the three key factors in the growth of this digital marketing agency has been the loyalty of its clients. As José Huertas points out, “there are many agencies whose sales funnel is always in the first stage, that of acquisition. They are not sustainable companies. Establishing medium-long term relationships with clients and achieving recurring services is essential for business development.”

In this sense, it is difficult to build loyalty, according to the CEOs of Dobuss, if the customer centricity approach is not worked on. “We have to understand that we are an extension of the client’s sales department. When they hire you, it is to improve their bottom line and that should be your objective as an agency. If we do not put the client at the centre and there is no direct alignment with their objectives and interests, the commercial relationship will never last,” adds José Huertas.

Dobuss also highlights that the customer profile has changed in recent years, with customers now having increasing marketing knowledge and demanding more ambitious objectives, especially when it comes to large companies.

Key 2: Professionalization and training

On the other hand, for José Luis García-Morato, the training of the team of a digital marketing agency is another of the key factors for growth in the sector. “If there is no constant retraining, over the months the team is less effective in providing a good result to the client. We must always incorporate updated knowledge in the different areas,” he explains.

Training goes hand in hand with staff qualification, because “although we bahrain whatsapp lead started out with many junior professionals, we currently have a markedly senior team with extensive experience, which is necessary to take on larger, more powerful projects. To respond to clients with a certain level,” adds José Huertas.

Key 3: Measure results

Finally, the most important factor: results. Here, the CEOs of Dobuss propose a double measurement, the internal one of the agency itself, whose “processes and data must be controlled to ensure its profitability. If we do not know what we spend our time on and do not invest in resources, tools, structure, etc., we cannot be sustainable,” they acknowledge.

And, on the other hand, the measurement of the clients' bottom line: "their ROI, the return on investment. In our case, each strategy we implement is designed to drive the client's business towards success, with measurable results that translate into web visits, sales and recognition," says José Huertas.

The role of AI
It may be surprising that Artificial Intelligence is not among the three key points pointed out by the CEOs of Dobuss. For this agency, according to José Luis García-Morato, “AI has to be a tool that helps improve processes, to be more productive, competitive and allows us to focus more on the strategic part than on the operational. We are integrating it under this criterion in all departments.”