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Desktop analytics is done with data that is actively provided. It is called this because it can be done internally, without the need for direct contact by the company with external elements, such as the public itself.

Furthermore, this analysis is carried out in a more generic and comprehensive way. As the amount of data belarus telegram lead is limited on websites, media and other information sources, it offers a more general overview of the whole scenario.

Analyzing a specific competitor in a very deep way, for example, is not possible through desktop analysis if specific tools are not used. At the same time, it is an effective way to learn more about the market.

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Market research
Market research , on the other hand, gets in touch with who matters most to the company: the customer .

This type of survey may include direct questions about expected service levels, business and market expectations, among others.

It's a more effective way to know what changes are in customers' needs and desires, so you can stay up to date.

This tool is especially useful for companies that intend to launch a product and want to validate the idea based on the level of receptivity among the public.