It's never too late if the joy is good? Apple promises "something big" in the field of AI

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At its annual developer conference ( WWDC ), Apple promises to lift the curtain this evening on its master plan with the focus on artificial intelligence (AI), a technology in which the company has not announced any progress to date. According to the media, OpenAI technology, the parent company of ChatGPT, will be embedded in Apple devices , where AI functions developed in-house will also make their way.

Among the innovations that the Cupertino company will present this afternoon at WWDC is, for example, the possibility of creating personalized emojis on the fly based on what the user is typing with the help of AI , according to Bloomberg . "It's going to be something big," Tim Cook, Apple's CEO, reportedly told developers on Sunday at a meeting held on the eve of WWDC.

At Apple's WWDC, which is held at its headquarters in Cupertino, California, the iPhone maker usually officially presents the software and features that will be coming to its next generation of devices in the fall . And this time, Apple's annual developer conference will have a special focus on AI.

According to Bloomberg , Apple will be introducing, among other things, an AI function capable of summarizing the content of messages and emails that the user has not yet had the chance to read . This feature will be particularly useful, for example, if the user has not been able to look at his smartphone for a fairly long period of time. The iPhone will also be able to pre-formulate responses to answer the user's questions.

With AI at its side, Apple could boost iPhone demand
Meanwhile, the Siri voice assistant , which seems inevitably prehistoric belarus whatsapp list compared to current chatbots such as ChatGPT, will be able to take on more and more tasks with the invaluable help of AI. It will be able, for example, to delete emails and edit photos using voice commands.

In recent weeks, Google and Microsoft have also put special emphasis on AI features at their respective developer conferences. Microsoft already has exclusive access to OpenAI technology through a multi-million dollar deal with ChatGPT's parent company. And Google has begun in the United States to supplement the search results returned by its famous search engine with AI-generated summaries that have been the subject of jokes for their monumental blunders ( recommending the user to put glue on pizza, for example ).

To benefit from the benefits of Apple's new AI features, Apple customers will presumably need to be equipped with the latest generation of iPhones (from the iPhone 15 onwards). If the popularity of the iPhone's new AI features skyrockets, this could lead Apple customers to upgrade their mobile device, which is potentially very good news for the Cupertino company. After all, the iPhone is its most important device and generates more than half of the American multinational's turnover.

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