Differences between the two platforms

[Reddi2]

Asking “which is better: Yandex Business or Direct?” is not entirely correct: they solve different problems.

Yandex Business:
A platform for the development of small and medium businesses, which includes advertising tools.
You can use it to place ads in the same places as through Direct.
Minimum settings! The idea is that the owner of a small the advantages of line database company, who is his own boss, administrator, master, and marketer, could launch an advertising campaign without involving third-party specialists and without delving into studying the settings.
Yandex Business advertising is a great start for small businesses with a minimum budget.
Yandex Direct:
An advertising tool where you can try different settings.
Wide range of targeting and display conditions, choice of automatic strategies.
Here you can conduct experiments and test hypotheses.
Requires a larger budget to launch. It is more suitable for companies that have a separate specialist or subcontractor for the advertising direction.
Provides more opportunities for conducting large advertising campaigns.
In this article, we will take a detailed look at Yandex Business, as we have many separate articles about Yandex Direct. For example, we talked about how to set up search advertising in Yandex.Direct , how to use key goals , how to create audiences , what retargeting is .