Avito Classified is a platform where both private specialists and businesses advertise their services. There are ample opportunities to increase ad conversion using paid promotion with a small budget. You can promote individual ads or provide full-fledged advertising using business tariff plans.
Read also: All about Avito tariffs for business
With the help of tariff plans, a beauty salon can set up a full-fledged store on Avito with a branded showcase and photo gallery.
Example of a beauty salon page design on Avito
How to Promote a Beauty Salon in Search with SEO
Search engine promotion of a beauty salon begins with key features of office 365 database collecting search queries for which it is advantageous for the beauty salon to be in high positions in search results, immediately after the advertising block. It is suitable only for those beauty studios that have a website.
Priority should be given to promotion by queries related to the most profitable services. In addition, evaluate your competitiveness in search for them. The fact is that search engines prefer large sites with a large number of services, so the first lines of search for high-frequency queries are aggregator sites - Yandex Services, Profi.ru, Zoon, and so on. It is difficult for a small business to compete with them. Therefore, promote by low-frequency, branded, geo-queries. They will bring to you the target audience that is interested in visiting the salon. For other queries, promote within the aggregators by registering there.
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