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There are different ways to promote an online store: using targeting or context, collaborations with bloggers, running social networks, outdoor and TV advertising, and more. At the same time, the online store segment has the highest competition for the audience - marketers constantly need to come up with something new and follow trends. We are here to help: in this article, we will analyze paid and free ways to promote an online store in 2023 and share recommendations for launching and analyzing campaigns.
Content
How to choose a promotion method
Online store promotion channels
Contextual advertising
Display advertising
Targeted advertising
Search Engine Optimization (SEO)
Chatbots
Promotion in aggregators and marketplaces
Content Marketing
Email Marketing
Yandex Business and Maps
Building a sales funnel
Advertising effectiveness analysis
How to choose a way to promote your business
There are many effective promotion methods - first you need uses of twitter to understand which one will suit you. We recommend mixing different tools to find the best combination.
Let's try to classify promotion channels according to several criteria: cost, compatibility with the niche, efficiency, speed.
Cost . Promotion channels can be paid or free. The former include targeted and contextual advertising, the latter, for example, UGC content (user reviews).
The effectiveness of paid channels is measured by the cost of the attracted lead or the completed target action (application, registration) and the return on investment (launched an advertisement for five thousand rubles, attracted a client, which allowed you to earn 10 thousand at the moment and continue to earn further).
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