How to choose a BTB database?

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Purchasing a database from a specialist provider is a common way to quickly obtain a large volume of data. However, costs vary depending on the quality and quantity of the data provided.

To have a database, you can choose to choose a reliable provider that offers a quality database or develop the database internally, using your own company's resources.

In both cases the following suggestions can be followed:

Hiring an external database
Supplier Search: It is important to identify reputable suppliers specialized in your sector.
Quality assessment: The quality of the proposed data should be examined by requesting test access to check its quality.
Continuous updating: It is necessary to ensure that the data is updated periodically.
Legal compliance: It is very important that the data acquired complies with the applicable legislation on data protection (for example, the GDPR in Europe/LOPD in Spain, etc.).
Integration: The acquired data must be integrated into your current system using database management tools.
Development of an internal database
Manual data collection by staff is an alternative way to reduce costs, but it requires an investment in time and human resources.

The following steps are recommended for this:

The first step is to clearly identify the criteria and type of information you want to collect. Establishing these criteria accurately will help you effectively target your data collection efforts.

Once the criteria have been defined, the next step is to gather the necessary information. Various methods can be used to do this, such as Internet research, telephone calls to customers, online surveys, registration forms and direct interaction with customers at physical points of sale. It is essential that the data collection process is thorough.

The data collected must be entered into a database management system or your CRM (Customer Relationship Management). This system must be robust and capable of handling large volumes of data, allowing easy retrieval and analysis of information. Accuracy in data entry is vital to avoid errors.

It is then crucial to check the accuracy of the data and validate it periodically to correct possible errors or inconsistencies. It is recommended to assign at least one person to carry out this task on an ongoing and meticulous basis.

Finally, you need to ensure that data is updated regularly to keep it current and relevant. This may involve automating certain update processes, as well as implementing policies that encourage the entry of new data and the review of existing data.

Blinko Platform
B2B customer databases are crucial elements in the strategy of any com belgium whatsapp lead pany that aims to develop long-lasting relationships with its customers. Effective data collection, management, and utilization are essential to maximizing the value of these databases.

It is important to understand the costs associated with creating and maintaining a database, as well as the potential limitations of solutions such as Excel.

By investing in the right tools and adopting data management best practices, companies can harness the full potential of their B2B customer databases to drive long-term growth, profitability, and customer satisfaction.

Blinko is a platform that has a database of more than 5,000 advertisers, 1,000 agencies and more than 40,000 contacts in Spain , as well as other relevant data such as advertising investment per advertiser and medium, the turnover of each company, the number of employees, etc.

The Blinko database can be segmented by a multitude of criteria such as sector, geographic location, advertising investment, turnover, number of employees, etc.

Blinko is present, in addition to Spain, in Italy, France, Portugal, the UK and soon in Mexico and Germany.

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