This telephone company offers the following

[Rajsahiseosuo990]

Always remember that visuals win, so play with images and videos to make the form, in general, more attractive and thus attract more user attention. Being an online magazine based on fashion, Glamour is a medium that opts for images, colors and multimedia content to illustrate its content in general and, in this case, the subscription form.

5. Optimize the form
Nowadays, a large majority of users use their mobile device to browse the Internet and perform almost all daily activities on their mobile, such as checking email or social networks, so make sure that the form is perfectly visible on mobile devices as well. Simplicity in design and short texts, as in the case of the NH Hotels form , helps the design of the form to be adapted to the mobile device.

nh hotels

These are the main features that a subscription form should have. cameroon whatsapp phone numbers Now it's time to put all this theory into practice. Below we analyze 7 registration forms from different companies that aim to capture leads .

Phone House
form to capture more leads. As we can see, it is a completely simple form since they only ask for the email of the interested person so that he or she can receive the newsletter.

phone house

The call to action on this form is different from the general ones, since with “Sign me up” they manage to make the call to action more personal and closer to the user. In the same way, on the left side Phone House explains all the benefits and discounts that the user will get, and they also assure that the client will have access to the best news.

They also offer a €10 discount for all those who register. A surefire hook to capture the largest number of leads possible. Apart from that, it is a well-designed form, the design is simple and there is nothing that distracts the customer's attention from the company's objective: getting their email address.

Zara
zara

The famous fashion company Zara offers a very simple form to its users so that they can sign up for its newsletter. As we can see, the form is very short and concise, it only requires the interested person's email and that they check the field that interests them the most .

Just below the title we can see, in a short sentence, how the company very simply explains the benefits that the user will get if they subscribe to their newsletter. In this case, they promise to send information about the news and trends that Zara has every week so that the user always receives the first look at everything new.

As we can also see, the design that Zara uses for this form is faithful to its design of the entire website in general. Something very simple and without anything that distracts the user's attention.

Just Eat
just eat

Just Eat offers a somewhat longer form compared to the previous companies, but it is not too long either, as the fields are very easy to fill out.

In this case, the company is publishing several posts from its own blog around the form to show the user that they will have first access to good content for any food lover.

However, one of the most notable features of this form is the way Just Eat attracts users . In their newsletter they write that if the user subscribes right away, they will receive a special welcome surprise from the company in their email. This is a good technique as it is a smart way to attract new users.

IKEA
ikea

IKEA has opted for a somewhat longer form than the previous ones . However, the fields requested to complete the form are easy, short and quick to fill out, so the user will probably not reject it.

One of the most notable aspects of this form is the choice that IKEA makes for the design, as it is different from the previous companies. IKEA opts for a pleasant photograph and a title that connects with the user, “Together, every day it tastes better.” The title makes the user feel closer to the brand, generates trust and this encourages them to leave their details in the form.

The House of Books
the house of the book

This last company offers users the possibility of registering for different newsletters that they offer. For each option, they only ask for the email of the interested person and also write all the advantages that the user will obtain with each of the options they offer.

It is a simple, visual design that does not have any notable elements that could distract the user from the main objective. Offering all the options on the same page is a good way to capture more leads.

Hesperia
hesperia



The hotel chain is using a more extensive form where they ask for the user's language and country in order to send them offers related to their country, and they also highlight the advantages that customers get when subscribing to their newsletter.

BMW
15 basic tips for a registration form: BMWblog

We see that the BMW blog is committed to absolute simplicity, a single field, some information and that's it, it doesn't need to highlight too many elements to offer its news via email.

As we have seen, the features that a subscription form should have are common, but then there are many designs and many ways to create your own form. So, don't wait any longer and create your own subscription form.

With MDirector you can create your registration forms and insert them into the landing pages you have created with Landing Optimizer , a tool that can help you create the best landing pages .