Follow these strategies to conduct perfect secondary research

[billal hossen]

This is the first thing you need to do when you have a new business idea.
Okay, you have an idea. But now? Now you have to take on the role of the explorer.

We need to do some initial research. Start with a clear head and just try to acquire as much information about the market you are interested in.

What exactly needs to be done now? Interviews, questionnaires, surveys, focus groups.

Talk to the people who will make up your audience of potential customers.

Some time ago I myself conducted a little market research on psychologists.

With little money spent on advertising I have collected a mountain of highly valuable data.

And if data is the new oil, the right questions are the drill to extract what will be the fuel of your next business.

Here are some tips for asking questions that can bring out italy telegram mobile phone number list valuable information for you:

Avoid asking questions that have to do with the intimate sphere. Human beings hide their feelings or tend to please others to avoid hurting them. You may get untruthful answers.
Avoid questions that are too direct. Don't ask if your product could be useful, to understand, because the yes that many would give you won't tell you much about their purchasing intentions.
Try to ask more objective questions. You need to understand what the problems, needs and desires of those people are. You could ask, for example, "in your [your audience's work] activity, what problem do you encounter the most?". Or even: "what is the first thing to do to find a solution to this problem?".
All you need is a simple tool like Typeform and a handful of euros spent on Facebook Ads to really get a nice amount of data to start from.

And after that? After that, you move on to the second phase of research.