Tools to optimize customer service efficiency, such as chatbots and centralizing all conversations in a CRM, become particularly relevant at this time.
When the weekend concludes with Cyber Monday, the work has only just begun. If your Black Friday campaign has gone well, you will have a base of new customers, attracted by your temporary offers, who still need to be retained. A first step to maintain contact is to request reviews and ratings of the specific products they purchased. If they have subscribed to your mailing list, you can develop slower communication actions, such as lead nurturing , so that they know your brand beyond a one-off discount.
Plus, this week of sales marks the start of the Christmas season , so the shopping boom doesn't fade away. Design targeted marketing campaigns to get those shoppers to choose you again for their Christmas shopping.
Black Friday: a long-distance race
Black Friday and Cyber Monday are not just two isolated dates in November when you can suddenly increase your sales. The real benefit you can get from them is based on your preparation over the hong kong telegram data previous weeks, generating a database of qualified prospects. The expectation about your products will bear fruit that weekend and will be maintained afterwards with loyalty campaigns.
So there's no time to waste. Get your engines going, design your campaign and prepare memorable actions for your customMake sure your page titles and descriptions are clickable in search results, too. Even if your competition ranks better than you, this will help you get that click.
8. Take advantage of email marketing
The profitability of email marketing is indisputable when 31.4% of Spanish companies claim that 10% of their income comes from this channel (Statista). This is especially true due to the low cost of an email campaign and the possibility of targeting different customer groups with the most relevant message.
In addition, email allows you to communicate the most personal and intimate side of your brand to establish a closer bond with your leads and customers. Email campaigns are sent throughout the year, but they become even more important during the holidays .
9. Invest in the most appropriate advertising for your business
Advertising is one of the fastest and most scalable ways to drive traffic to your digital store. Depending on your goals and audience, you have platforms like Google to attract search traffic or social media to generate brand awareness, showcase your offers or attract back users who have already visited your online store.
- Board index
- All times are UTC
- Delete cookies
- Contact us