Marketing automation consists of automating repetitive tasks according to predefined conditions.
Automated tasks are scheduled into scenarios or workflows.
Contacts enter a scenario through an action.
They are then filtered according to conditions, actions or behaviors.
Scenarios are used to carry out different tasks according to the characteristics of each contact.
You should now have a better understanding of what marketing automation is and how it can help you grow your business.
The question that arises is: which marketing tool to choose? You will find that many solutions are still very expensive, and are aimed only at large companies. Brevo offers a more affordable and easy-to-use tool, without sacrificing any functionality.
Try Brevo's conversational platform
8 conversational marketing examples to inspire you
Sephora guides the visitor to the right place from its home page.
They welcome you and ask you what you want, just as a person israel telegram data would help you when you enter a physical store. On the other end of the chat, you can speak to someone on the team or a bot if you contact them outside of business hours. But the key is always immediate attention.
Conversational Marketing - Live Chat
2. Chatbot for websites: McDonald's
McDonald’s automates its candidate selection processes with Happybot. This allows it to handle a high volume of applications consistently and efficiently to reduce the burden on HR and filter candidates.
But it also does so with a friendly and approachable tone that improves the candidate's experience by guiding them through the process.
Conversational marketing - chatbot
3. Chatbot for Facebook Messenger: Web Traffic Academy
Web Traffic Academy publishes a Facebook ad offering a free download. The audience clicks the button and Facebook Messenger opens with an automated message that allows the academy to drive subscribers to its database.
By making the process simple and straightforward, the chatbot reduces any friction in capturing leads. And this, of course, can be done on Instagram as well.
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