In a world where email support is key to gaining and retaining customers, but where spam filtering technologies are changing so much, email marketing must adapt to ensure its effectiveness and relevance.
Email marketing trends for 2024
1.- Hyperpersonalization
Depersonalization can have serious detrimental effects on the outcome of an email marketing campaign . When receiving a non-personalized or misdirected email, the vast majority of customers report doing at least one of the following: deleting the email, unsubscribing from emails, or classifying the emails as spam.
So, since the ultimate goal of any email marketing campaign is to australia telemarketing data generate more revenue, in recent years, marketers have come to the conclusion that one of the best ways to do so is by completely personalizing the user experience.
2.- Artificial intelligence
Many marketers are still reluctant to incorporate AI into their email marketing strategy because they don’t understand how they can benefit from using it. They feel threatened by it, rather than discovering all the advantages it offers. But, AI is not meant to replace anyone, but rather to optimize workloads and help improve the results of email marketing campaigns.
Artificial intelligence makes email personalization easier by allowing you to extract more data about your customers and do it faster.
3.- Automation
Email marketing automation ensures consistent communication between subscribers and the brand. Plus, it gives the customer a sense of control over their inbox. In today’s world of content overload, the last thing a person wants to see in their inbox is another useless email.
For this reason, emails sent in a drip campaign tend to ge
