What can you use this personal data for

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To obtain those insights that allow you to improve the customer experience, you need information about their interactions, marketing preferences, conversations, interests, transactions, etc.

All this information is visible in the CRM software.

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Know exactly what worked and what didn't to optimize your marketing strategies and identify trends and sales opportunities ( upselling , cross selling , etc.).
Contact groups of people through the channels of their preference with a message 100% adapted to their interests and the actions carried out on your website.
Track revenue at different stages of trading to make economic estimates and take necessary action.
Automatically score your leads based on their actions to gauge their interest in your product and refer them to your sales team at the right time.
As you can see, the CRM system is highly focused on personalization, which has been shown to accelerate the growth of companies that make the most of it (with 40% more revenue), as well as improving the efficiency of the sales process.

Less costs for your business
Another benefit of CRM is that it helps you reduce the cost of customer acquisition, which, as you may already know, requires a significant investment of time and money. This is one of the main features of CRMs for SMEs , which try to adapt to tighter budgets.

By knowing which customer acquisition actions are working and new zealand telegram data which are not, you can allocate your resources to those that generate the best results and stop investing in the others. In addition, CRM helps improve customer retention at a much lower cost than acquisition, which allows you to increase the income you get from each customer.

But that's not all, because CRM also helps you to:

Optimize your resources and budget with automation that avoids hiring more staff.
Identify which products are selling less thanks to CRM reports and thus reduce production costs.
Avoid the cost of inefficiency: disorganized spreadsheets, lost invoices, forgotten calls, delayed follow-ups, etc.
Reduce spending on additional software, as there are different types of CRM that integrate billing functions, chatbots or even marketing for email, SMS and WhatsApp .
It is clear that the efficiency that a CRM program enables across all departments contributes to reducing costs in general. For example, support costs, due to immediate access to information that allows incidents to be resolved more quickly.