As they say, first impressions count, and when it comes to emails, design counts as much as content.
Emails are one of the most effective channels for attracting and retaining customers, but getting people to read the email and/or click on the content is a challenge.
It could be that your content is excellent but the design of the newsletter does not invite the reader to continue reading. The arrangement of the different blocks and the visual aspect are often the main factors in capturing attention and making the recipient want to read the content.
In the following article we share some examples of creative emails so you can get inspired to create or improve yours.
Don't worry, you don't need to be an expert in design or programming. Creating newsletters is easier than you think with our pre-designed templates.
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Examples of emails
There is no foolproof technique for creating an email, but there are poland telegram data plenty of useful sources of inspiration. To help you out, we've compiled five examples of email designs:
1. Email example: Massimo Dutti - a clean and classic design
In the following newsletter, clothing brand Massimo Dutti perfectly encapsulates the sophistication of the brand's image. What we can learn from this example is to create a classic and elegant design that invites you to continue learning about the clothing line:
Minimalism: The sentences are short and the CTAs are simple but effective. The fact that there is little text allows the call to action "buy selection" to take on even greater relevance.
A harmonious colour palette: the combination of black and white, autumnal and cool colours create an aesthetic appeal.
Our assessment: This clean design visually attracts the reader and calls to action (to purchase) in a subtle way.
In addition, the design faithfully reflects the time of year in which the email is sent, the beginning of winter.
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